Airwick was looking to transform their basic brand site into a refreshing, constantly updated platform that engages consumers that are busy and on the go. The site was designed with mobile in mind, utilizing only the essentials and allowing for an experience that is accessible and consistent across all platforms. The design also had to adhere to a strict UX framework and highly prescriptive branding guidelines. This created the challenge of transforming a rigid construct into a beautiful, fluid design.
