MassMutual recognized that there was a gap in the understanding of many common financial challenges amongst its customer base. The Take 5 video initiative was created to educate MassMutual’s customers about these challenges and prompts them to contact an agent to learn more. I helped conceptualize and develop the storyboards for the videos, utilizing an iconographic, illustrative style to convey stories of Your Most Valuable Asset, Your Value as a Provider, Outliving Your Retirement Income and Lifetime Economic Value.
